There are dozens of clichés, colloquialisms, and famous quotes that attempt to encapsulate the range of emotions you’re going through right now, give you advice and motivate you as you wrestle with the all-to-real impact of industry and economic disruption caused by things that are out of your control. I got the idea for this book as I watched the fallout from the pandemic consume hundreds of thousands of businesses soon after it landed in the US in 2019. Over 60% of those bu